Lazydays® Surpasses 40% Market Share in Florida
August 11, 2002 – (Seffner, FL) - Lazydays® RV SuperCenter® ("Lazydays"), the number one recreational vehicle ("RV") dealer in the U.S., announces record market share increases in May over prior year in its motorized product segments in Florida. For Class A motor homes, Lazydays¹ largest product segment, market share grew from 31.8% to 40.1% in Florida. Lazydays¹ Class C motor home market share grew from 16.5% to 17.1% in Florida. These motorized market shares are at all time highs for Lazydays. Market share increases were also achieved in Florida for travel trailers and 5th wheels.
"These positive market share trends have resulted from our constant commitment to providing great customer service and pursuing our number one goal of making customers for life," says Lazydays¹ Founder and CEO, Don Wallace. "These trends also keep us on track to reach our goal of achieving one billion dollars in annual sales."
Lazydays® was founded in 1976 in Tampa, Florida and relocated in May 1996 to a much larger site in Seffner, Florida, which is just east of downtown Tampa. The dealership is located on 150 acres with an 83,000 sq. ft. main building, over 1,000 RV¹s on display, 230 service bays and 300 RV campsites. Lazydays¹ expansive complex requires a fleet of 150 golf carts to move both customers and employees throughout the property. Additionally, the dealership serves over 300,000 meals annually to its customers, prospects and employees. The site has a 40,000 sq. ft. Camping World store, a Cracker Barrel Restaurant and a Flying J RV Travel Plaza; all the amenities needed for the world¹s number one RV experience.
Market share data as derived from Statistical Surveys, Inc. for January through May 2002, the most current data available at the time of this release.
# # #
For More Information:
Stewart Schaffer, Chief Marketing Officer
Lazydays® RV Center
813.246.4999 ext. 4263
sschaffer@lazydays.com
Ken Scolaro, General Sales Manager
Lazydays® RV Center
813.246.4999 ext. 4238
kscolaro@lazydays.com |
