Lazydays® Reaches 38.5% Class A Share in Florida
April 9, 2002 – (Seffner, FL) – Lazydays® RV SuperCenter® ("Lazydays"), the number one recreational vehicle ("RV") dealer in the U.S., announces record market share increases in the state of Florida during January. * For Class A motor homes, Lazydays' largest product segment, market share grew from 34.7% to 38.5%. Lazydays® Class C motor home market share grew from 14.4% to 21.6%. These motorized market shares are at all time highs for Lazydays. A record market share level was also achieved in Florida for Travel Trailers. Lazydays® market share grew from 4.1% to 6.2% in January.
"These positive market share trends have resulted from our constant commitment to providing great customer service and pursuing our number one goal of making customers for life," says Lazydays' Founder and CEO, Don Wallace. "These trends also keep us on track to reach our goal of achieving one billion dollars in sales."
The first quarter finished very strong with 2,350 deliveries, representing a 20% increase over prior year. "We expect our positive trend in sales and market share in 2001 to continue in 2002. We are projecting an increase in unit sales of almost 9% this year," says Wallace.
Lazydays® was founded in 1976 in Tampa, Florida and relocated in May 1996 to a much larger site in Seffner, Florida, which is just east of downtown Tampa. The dealership is located on 150 acres with an 83,000 sq. ft. main building, over 1,000 RV's on display, 230 service bays and 300 RV campsites. Lazydays' expansive complex requires a fleet of 150 golf carts to move both customers and employees throughout the property. Additionally, the dealership serves over 430,000 meals annually to its customers, prospects and employees. The site has a 40,000 sq. ft. Camping World store, a Cracker Barrel Restaurant and a Flying J RV Travel Plaza; all the amenities needed for the world's number one RV experience.
* Market share data as derived from Statistical Surveys, Inc. for January 2002.
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For More Information:
Ken Scolaro
General Sales Manager
Lazydays® RV Center
813.246.4999 ext. 4238
kscolaro@lazydays.com
Stewart Schaffer, Chief Marketing Officer
Lazydays® RV Center
813.246.4999 ext. 4263
sschaffer@lazydays.com |